SXSW 2024
From the Valley – Can You Build a Global Brand in 100 Days?
Description:
Let’s kick off SXSW 2024 with a bang, not a bank collapse, eh?
Last year, one SX delegate was so shocked by the Silicon Valley Bank news he almost got hit by a car. Meanwhile, in the UK, this tragedy kick-started a roller-coaster weekend to save the UK business by 4am on Monday, hours before the markets opened.
Rising from the ashes of SVB, the new ride was called the launch of HSBC Innovation Banking. Zero to done in under 100 days.
Neil Davidson and Arpit Gupta are back in Austin nearing the brand’s first birthday to reveal their inside story of emergency brand-building at speed.
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Takeaways
- The key steps for business and marketing leaders in stimulating collaboration and creativity while building a brand against crushing deadlines.
- How to spot opportunities, those that brand gurus don’t tell you about, motivating colleagues, teams, agencies and communities to make them happen.
- Managing personal ups and downs and stresses to maintain yourself through the ride, and how to build a brand for the future at the same time.
Speakers
- Neil Davidson, CEO, HeyHuman
- Arpit Gupta, Managing Director, HSBC Innovation Banking
Organizer
Neil Davidson, Ceo, HeyHuman
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