SXSW 2024

Changing the Game: Investing in the Future of Sports Tech


As new technologies continue to revolutionize sports, we’re witnessing a surge in innovative solutions, making the sector increasingly attractive to venture capital investors. This panel will examine the seismic shifts occurring in sports and what it takes to succeed in this dynamic game. During this discussion, three sports tech-focused VCs will explore how technology can transform fan experiences into hybrid physical-digital engagements, the emergence of sports betting technologies, and the growth of women's sports, revealing the opportunities for startups in this space.

Related Media

Other Resources / Information


  1. Attendees will gain insights into the latest trends in sports technology and which trends VCs are looking to back.
  2. As women’s sports gain increasing popularity and recognition, the panel will shed light on the opportunities that arise for startups in this space.
  3. Attendees will learn how new technologies will transform the sports industry and increase diversity and inclusion.



Mary Magnani, Co-Founder, CodePR

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Intermediate

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.