SXSW 2024

From OnlyFans to SuperFans: The New $$$ of Brand Experience

Description:

The glamour. The intimacy. The exclusivity. OnlyFans promised all three. 210 million users & counting. What about sport? Netflixification. Take its F1 show. It’s given fans unique access. But what really drives fan growth? What elevates the expectations of in-person experiences like no other? Event industry vet David Ball investigates these & more as he peaks inside the F1 Garage with Charlene Nyantekyi. Is the $ value of experience at an all-time high? Has F1 created a perfect storm for brands: new fans, greater insights, higher expectations and what do you exactly get with that $30K ticket?


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Takeaways

  1. The value opportunity for brands is no longer just the number of eyeballs, it’s where and when fans are looking as the emotional dopamine hits them.
  2. Fans will spend more for the right experience. Brands just need to show up in the right place at the right time and be contextually relevant.
  3. Brands muscling into a sport without context or relevance will suffer the wrath of fans as seen with Saudi investment moving into golf and cricket

Speakers

  • David Ball, Founder & Chairman, BrandFuel
  • Charlene Nyantekyi, Head of Hospitality, Formula 1

Organizer

David Ball, Founder & Chairman, BrandFuel


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Sports
  • Track 2
  • Level: Intermediate


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