The glamour. The intimacy. The exclusivity. OnlyFans promised all three. 210 million users & counting. What about sport? Netflixification. Take its F1 show. It’s given fans unique access. But what really drives fan growth? What elevates the expectations of in-person experiences like no other? Event industry vet David Ball investigates these & more as he peaks inside the F1 Garage with Charlene Nyantekyi. Is the $ value of experience at an all-time high? Has F1 created a perfect storm for brands: new fans, greater insights, higher expectations and what do you exactly get with that $30K ticket?
- The value opportunity for brands is no longer just the number of eyeballs, it’s where and when fans are looking as the emotional dopamine hits them.
- Fans will spend more for the right experience. Brands just need to show up in the right place at the right time and be contextually relevant.
- Brands muscling into a sport without context or relevance will suffer the wrath of fans as seen with Saudi investment moving into golf and cricket
David Ball, Founder & Chairman, BrandFuel
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