SXSW 2024
The Climate Dilemma: Nuclear Power is the Answer
Description:
Rad communication - the missing piece of the cleanest source of energy
The term “clean energy” has been used primarily for renewables in the context of our climate emergency, leaving out nuclear power, a clean and reliable source of energy with a 70-year-plus track record. We will share the recent changes in public perception of nuclear power and how to communicate the benefits, risk perception and environmental benefits. The panel would include latest facts about nuclear technology, methods that are used in communicating complex concepts and tools for fact checking, and information search.
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Takeaways
- To provide a fresh perspective on “clean energy” definition, and share different metrics used to assess positive or negative impact.
- Share the evolution of people’s perception of nuclear and other forms of energy using effective PR and how Big Oil uses it.
- Share our insights on how to communicate complex concepts through fun and empathy.
Speakers
- Eric Meyer, Founder and Executive Director, Generation Atomic
- Paris Ortiz-Wines, Global Director, Stand Up For Nuclear
- Dinara Ermakova, Nuclear Communication Consultant, Anthropocene Institute
Organizer
Marie Domingo, Pr Manager, Domingo Communications
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