SXSW 2024

Most Metaverse Chat is Bullshit. But It’s Still Inevitable.


We are all fed up with vague Metaverse promises that never materialise. The discourse around virtual worlds is corrosive to our health and society, and beautifully naïve.

The Metaverse isn’t a place, it’s a blurring of previously entirely physical or digital experiences. By using technology, physical experiences are amplified, and online experiences feel more real.

In this talk, Tom will shed light on the opportunities the Metaverse presents for businesses, its challenges and how to overcome them, whilst showing how meaningful value can be found by cutting through the nonsense.

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  1. Attendees will gain a clear understanding of what the Metaverse is and most importantly, or just as importantly, what it isn’t.
  2. Attendees will gain insight into the opportunities the Metaverse presents for businesses as well as its challenges and how to overcome them.
  3. The talk aims to help the audience discern genuine business value and practical applications of the Metaverse using real applied examples.


  • Tom Grogan, CEO, MDRx


Tom Grogan, Ceo, MDRx

Meta Information:

  • Event: SXSW
  • Format: Short Form
  • Track: XR & Metaverse
  • Track 2
  • Level: Beginner

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