SXSW 2024

The Evolving Business of Media

Description:

The media industry is undergoing a metamorphosis — driven by groundbreaking trends that are reshaping how content is created, distributed, and monetized. In this session, our panel of seasoned media operatives will delve into the industry’s evolution, where we're headed next, and strategies to succeed in a rapidly-changing environment. We’ll explore topics ranging from the subscription revolution to AI-driven content curation from the vantage points of a journalist, founder, and executive. Or goal: to provide invaluable, actionable insights into the evolving business of media.


Related Media

Other Resources / Information

The YT link above is from a session I moderated with a media entrepreneur where we discuss her foray into the industry and insights into its evolution.
An op-ed by one of our proposed panelists, S. Mitra Kalita about the state of media going into 2023: https://www.niemanlab.org/2022/12/1-3-everyt


Takeaways

  1. Uncover specific tailwinds/headwinds (like AI, M&A/industry consolidation, UGC), their magnitude, and their impact on how the industry operates.
  2. Learn practical approaches (software tools, informational resources) to navigate these trends and thrive amidst the industry's rapid transformation.
  3. Discover how news companies like CNBC, the AP, and startups are adapting their business models and content strategies to future-proof their companies.

Speakers


Organizer

Simi Shah, Founder, South Asian Trailblazers


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Intermediate


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