SXSW 2024
Exit Strategy: How To Quit the Ad Industry for Good
Description:
Most of us got into this business to be creative. But nowadays the vibe is more Pete Campbell than Don Draper. Ad agencies are in a race to the bottom and YOU, dear ad professional, are the one who has to deal with the consequences. If it feels like there is more work, less time, less creativity, and less FUN than there ever was: you're right. But hope is not lost! Your skills are in demand elsewhere. And we know first hand. Whitney Hess and I want to help you plan an exit strategy so that you can find more meaning in your career (and life) outside the churn & burn of the industry.
Related Media
Other Resources / Information
Hear more on this topic from Kaitlin on the Agency podcast:
https://open.spotify.com/episode/1yAtnVgu1M3w82BAuyHimj?si=4342eff88752469b
Read Whitney's story about how she went from making wireframes to helping coach executives at some of the top companies the world: https://whitneyhess.com/story/
Takeaways
- Why NOW is the time to get out of advertising and into a job as an entrepreneur, creator, consultant, tradesperson, or helping professional.
- Perspective on the transferable skills from advertising and how to leverage them as you design a new career path away from the industry.
- The questions to ask yourself to understand where to begin and steps it will take to make your exit sooner rather than later.
Speakers
- Whitney Hess, Founder, Vicarious Partners Inc.
- Kaitlin Maud, Principal, Maud and Moon Inc.
Organizer
Kaitlin Maud, Principal Strategist, Maud And Moon
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