SXSW 2024
Def Jam Renewed: The Hip-Hop Legend’s Next 40 years
Description:
Join us at SXSW 2023 for a panel celebrating Def Jam Recordings' 40th anniversary. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its creativity, quality, and authenticity, capturing the hearts of fans and making a profound cultural impact on music, brands, advertising, and marketing campaigns. Discover how Def Jam's innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.
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Takeaways
- Explore Def Jam's hip-hop journey and global cultural impact
- Discover what's behind their pioneering spirit, artist development and cross-cultural influence
- Experience the next-gen platform for shaping music and paving the future for music and related industries
Speakers
- Tunji Balogun, Chairman and CEO, Def Jam Records
- LL Cool J, Artist, Def Jam Records
- Bryan Biniak, President, Songtradr
- Desmond Marzette, Executive Creative Director, Sports and Lifestyle Group, TBWA/Chiat/Day
Organizer
Lara Peterson, Vp Enterprise Marketing, 7digital/Songtradr
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