SXSW 2024

Fashion Meets Tech: Empowering Consumer Communities


By 2030, fashion companies will increase their investment in technology to around 3%, as reported by McKinsey. This growth demonstrates brands looking to maintain their competitive edge and continuously provide consumers with deeper levels of digital engagement. In this panel, we will delve into the dynamic intersection of fashion and technology, exploring how this convergence has led to progressive, innovative consumer experiences and the formation of tightly knit communities. We will discuss the metaverse, connected merchandise powered by NFC, AI, and the influence of web3.

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  1. How does the fusion of fashion and technology lead to innovative, immersive consumer experiences?
  2. How does technology strengthen the formation of tightly knit communities among fashion consumers and music fans?
  3. How can fashion companies adapt to the rapidly evolving technological landscape and what lessons are there to be learned for other categories?



Caroline Giegerich, Vp, Head Of Innovation, Warner Music Experience (part of WMG)

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Fashion & Beauty
  • Track 2
  • Level: Intermediate

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