SXSW 2024
Sex Worker Marketing: In Theory & In Practice
Description:
Operating in a stigmatized, decentralized, and often criminalized industry, sex workers exhibit a unique agility to navigate obstacles like social media censorship and limited access to traditional marketing resources and tools.
We will explore how our grassroots approach and adaptability sets us apart from large porn brands and why mainstream marketing teams can learn from our innovative practices.
Featuring Lexi Luna, Siri Dahl & Steph Sia, we will share valuable insights, showcasing the methods by which sex workers will maintain creative integrity while maximizing monetization trends.
Related Media
Takeaways
- Sex Workers are on the frontlines of disruptive marketing with our off-the-grid methods.
- Due to the restrictions and limitations sex workers face, our marketing is like trying to do traditional marketing backwards and in heels
- Commercial brands could expand their reach by collaborating with these micro-influencers.
Speakers
- Caitlin Rinderer, Founder & CEO, PS: Group
- Steph Sia, Creator, Self-Employed
- Siri Dahl, Adult Entertainer, Self-Employed
- Lexi Luna, Porn performer, Luna Productions, Inc.
Organizer
Caitlin Rinderer, Founder & Ceo, PS: Group
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