How to Tell a Data Story to Hook a Reporter

Description:

I’ll demo several data stories that I worked on, which earned press, backlinks, radio, and TV appearances from local and national media outlets. I’ll also include high profile examples that I didn’t work on. I’ll break down the art and the science of creating a compelling data story. This includes topic research, survey development, analysis, content creation, and putting together an effective email pitch. I’ll show the audience how to use proven storytelling techniques and interactive graphics to make the content highly engaging. By the end of the session, participants will have a clear understanding of what goes into producing and marketing a data story that journalists can’t resist.