SXSW 2023
Memorable Brand Experiences with Volumetric Video
Description:
Volumetric capture offers brands an opportunity to do more with video-based activations. Brands like Coke, Samsung and the PGA have followed on the heels of tech savvy artists like Coldplay, BTS, and Madonna in using volumetric capture to create memorable experiences that invite deeper engagement from your audience. Learn how holographic video can elevate your brand experience by making the leap from 2D to 3D from a single capture session, and how existing mobile and PC devices are a perfect platform for engaging customers with tomorrow’s technologies today. This panel is comprised of professionals actively working enabling advertising and marketing experiences that drive audience engagement with futuristic technology that’s available today.
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Takeaways
- Holographic content gets users engaged more than 2D video, and is incredibly memorable.
- Using volumetric video to create holographic content is easier than most think. Cheaper too!
- Use volumetric video for 2D content, and then use same content again for 3D activations on phone and web.
Speakers
- Samantha Wolfe, Founder, PitchFWD
- Christina Heller, CEO, Metastage
- Steve Sullivan, General Manager – Mixed Reality Capture Studios, Microsoft
- Megan Bute, Senior Growth Product Manager, Niantic
Organizer
Kathy Saelee, Producer, Microsoft
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