SXSW 2023
The Secret Steps for Optimized TikTok Success
Description:
This panel will be an engaging series of clear, actionable steps for artists, managers and operations professionals on optimizing their delivery processes to platforms, with a special emphasis on TikTok. Metadata at first glance comes across as a boring, yet necessary step on the way to delivering your music and content to a distributor, but utilizing these steps to optimize your metadata and operations practiced for the stores can have a serious impact on how your music is displayed and how it performs. On this panel we will use a tenured group of operations and distribution professionals to share rare insight on optimizing your content delivery systems from the inside, out.
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Takeaways
- Start with the basics, end with the specifics: Make sure you have all your basic info as correct as possible, then start to get into the details.
- Be deliberate about your choices: Consider how your audience will use the services that you feel are most impactful and plan accordingly.
- Familiarize yourself with all the features your distributor offers that you want to utilize and think about the services that are your top priorities.
Speakers
- Dae Bogan, Head of Third-Party Partnerships / UCLA Herb Alpert School of Music, Lecturer, The MLC (Mechanical Licensing Collective) / UCLA
- Jeremy Vilela, Sr. Opperations Manager, ByteDance
- Kasey Fries, VP of Operations, Downtown Music Services
Organizer
Patrick Ames Conner, Communications & Brand Manager, Downtown Music Services
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