SXSW 2023

Go BTS with Hollywood and the World of Social Good


Everyone knows that there are lots of individual celebrities that use their platform to speak out on behalf of social causes they are passionate about, but what about the folks behind the camera? We will give the audience a behind the scenes look at how the entertainment business has a significant positive impact on our nation’s most pressing social issues.

Other Resources / Information


  1. How showrunners and screens writers partner with nonprofits and include key issues in TV shows & movies
  2. Why commercial filmmakers are uniquely qualified to tell stories of social impact
  3. The important role that the entertainment business has played in the storied history of the Ad Council



Kerry Perse, Creators For Good Lead, Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Film & TV Industry
  • Track 2
  • Level: Intermediate

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