SXSW 2023
Cannabis: The Great Branding Experiment
Description:
As new products and brands emerge every day, it's clear that market conditions are conducive to a cannabis branding boom. A product that was exchanged anonymously is now transacted legally in tastefully designed storefronts and award-winning packaging. It’s the first time millions of consumers have had options when it comes to cannabis, creating a real-time experiment where brands are learning about new consumer sets and behavior in real-time. What’s the winning recipe? National or niche? Value or premium?
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Takeaways
- Learn about the evolution of cannabis brands from the Prohibition Era to the modern day and the driving forces behind these innovations
- Compare different cannabis branding approaches, which work best for your target demographics and why branding is so important in today’s industry
- Understand where the future of cannabis brands are headed based on consumer trends and demands and how to stay ahead of the curve to delight customers
Speakers
- Chris Joseph, Founder & Chief Marketing Officer, WYLD
- Brett Heyman, Founder & Creative Director, Edie Parker & Flower by Edie Parker
- David Spreckman, Executive Vice President and Head of Marketing, Verano
- Juanjo Feijoo, COO & CMO, Weedmaps
Organizer
Alanna Zavoico, Conferences & Events Manager, Mattio Communications
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