Consumer Preferences for New Products

Description:

From concentrates and edibles to pre-rolls and tinctures, there are thousands of cannabis products on the market. Yet, changing consumer preferences are driving further innovation in the space, leading companies to incorporate minor cannabinoids, terpenes, adaptogens and nootropics in their recipes and utilize new extraction/processing methods. In this session, experts from leading cannabis brands will explore the shifts in consumer demand that are influencing new product creation, distinguishing between trends that are simply short-lived fads and those that are here to stay for the long run. They will highlight key aspects developers need to be aware of in product formulation and share insights into the future of cannabis products, helping prepare you for the next wave of innovation.