SXSW 2023

What Do You Want To Be When You Grow Up?


We’ve always been told we could only be or do one thing. As kids, we were asked “What do you want to be when you grow up?” and as adults, “What do you do for a living?” Singular identity predates us, with the largest category of surnames starting as job descriptions like Smith and Shoemaker. But the world has changed, with COVID-19 ushering in a shift around workplace identity and purpose - and polywork; the rejection of traditional full-time jobs in favor of pursuing multiple passions to fulfill multiple interests. Side hustles aren’t new, but the widespread dismantling of traditional career structures is. Hear from top polyworkers about how they’re cultivating passion, purpose and community through polywork and tips for those seeking more than their 9-5, but unsure how to get started.

Other Resources / Information


  1. Insights into why this fundamental shift is happening and why it’s not a fad.
  2. Guidance for embracing the unknown and becoming a polyworker yourself.
  3. Predictions around what the future of work looks like as more become polyworkers.



Rachel Ferguson, PR, The Hatch Agency

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Workplace Revolution
  • Track 2
  • Level: Beginner

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