SXSW 2023

Leveling the Playing Field for Diverse Creators


There are a lot of inequities in the creator space - from pay inequality to access to representation and resources to simply getting credit when credit is due. It is up to all of us to begin to level the playing field at each step in the supply chain. We will discuss how brands, agencies, creator networks and media platforms can all help to level the playing field.

Other Resources / Information


  1. How brands can operationalize pay equity among roster of influencers
  2. How platforms like TikTok are instituting specific functionality such as creator crediting
  3. How to help augment institutionalized inequalities in access to resources for production, distribution and marketing/visibility



Ellyn Fisher, SVP, Marketing and Communications, The Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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