SXSW 2023

Rethinking Your Measurement Strategy

Description:

Change is constant – and it’s a challenge advertisers must anticipate in today’s world. Consumers are relying on new digital avenues for commerce and leisure while expecting more personalization and privacy. Business strategies are shifting, media channels and marketing partners are evolving and advertisers must adapt their measurement strategies to response to these shifts. Join this session to hear directly from Gena Stanglein, Director of Marketing Science, Meta, and Ken Nelson, US Engagement Lead Managing Director, Deloitte as they discuss the importance of a new, Measurement 360 framework and how it prepares advertisers for the changing landscape and future-proofs approaches to measuring performance.

Other Resources / Information

https://www.trade.gov/impact-covid-pandemic-ecommerce

Takeaways

  1. Learn the steps needed to take to shift your current measurement framework to test and integrate into your Measurement 360 framework.
  2. Gain an understanding of the importance of embracing a holistic test-and-learn approach to incorporate all new existing marketing strategies.
  3. Get inspired! Experiment with different measurement methodologies and consider incorporating granular MMM into your measurement approach.

Speakers

  • Gena Stanglein, Director, Marketing Science, Meta
  • Ken Nelson, US Engagement Lead Managing Director, Deloitte

Organizer

Catherine Jankoski, Director, Meta

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced
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