SXSW 2023

Plant Power to the People

Description:

While the plant-based food movement has exploded in recent years, accessibility remains a barrier. Outside of urban areas, affordable, plant-based food options are difficult to find, representing a missed opportunity for people to shift to a lifestyle that is better for their health and the planet. And yet, a study conducted by the Proceedings of the National Academy of Sciences reported that “a global shift to a plant-based diet could reduce mortality and greenhouse gasses caused by food production by 10% and 70%, respectively, by 2050.” By partnering with social entrepreneurs, beloved pop culture icons, and athletes who want to use their influence for good, a new wave of brands are re-shaping the plant-based food industry to be more equitable, accessible, and approachable to the masses.


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Takeaways

  1. The challenges the plant-based industry faces in reaching mass consumers
  2. The impacts of a global shift to a plant-based diet on personal and planet health
  3. How partnerships between ethical brands, social entrepreneurs and prominent cultural figures can truly affect change and shift mindsets

Speakers


Organizer

Stephanie Covello, Associate Vice President, Integrated Marketing, The Brand Guild


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Food
  • Track 2
  • Level: Intermediate


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