SXSW 2023
Plant Power to the People
Description:
While the plant-based food movement has exploded in recent years, accessibility remains a barrier. Outside of urban areas, affordable, plant-based food options are difficult to find, representing a missed opportunity for people to shift to a lifestyle that is better for their health and the planet. And yet, a study conducted by the Proceedings of the National Academy of Sciences reported that “a global shift to a plant-based diet could reduce mortality and greenhouse gasses caused by food production by 10% and 70%, respectively, by 2050.” By partnering with social entrepreneurs, beloved pop culture icons, and athletes who want to use their influence for good, a new wave of brands are re-shaping the plant-based food industry to be more equitable, accessible, and approachable to the masses.
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Takeaways
- The challenges the plant-based industry faces in reaching mass consumers
- The impacts of a global shift to a plant-based diet on personal and planet health
- How partnerships between ethical brands, social entrepreneurs and prominent cultural figures can truly affect change and shift mindsets
Speakers
- Josh Tetrick, Founder and CEO, Eat Just, Inc.
- Nil Zacharias, Founder and CEO, Plantega
- Danielle Nierenberg, President, Food Tank
- Pinky Cole, Founder & Owner, Slutty Vegan
Organizer
Stephanie Covello, Associate Vice President, Integrated Marketing, The Brand Guild
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