Loyalty is a Myth, Relationship is a Strategy

Description:

Over the course of the COVID-19 pandemic, the marketing industry underwent a dramatic shift: rather than expensive customer acquisition, most marketers focused on driving growth by engaging the customers they already had – a focus which has carried through to 2022. Yet despite this sustained ambition to design for customer retention, user satisfaction levels sharply declined. The big problem is that believing users are loyal can be a dangerous place.

Join R/GA, one of the world’s best design companies to understand how we've codified our approach to impactful design. We’ll show how we do it for brands to inspire and guide every company to design long lasting relationships that unlock new value and that people love enough to keep coming back to them over and over and over again.