SXSW 2023
What the Health Category Can Learn from Nike
Description:
The health category is generally defined by leveraging the most advanced R&D in pursuit of clinical breakthroughs, but from a consumer perspective, it is among the worst served. Blending its core strengths of creativity, innovation and data, R/GA launched a health practice in 2021 with the aspiration of applying its legacy and perspective to the health category and the many consumer experience pain points.
This presentation will take a look at why R/GA believes beautiful, human-centric design matters. Like the difference between someone in poor metabolic health adhering to healthier habits, or giving up in frustration. Or how it can make the unfamiliar terrain of healthcare feel a bit simpler + more welcoming to overstressed patients trying to navigate toward the next health solution.
Additional Supporting Materials
Other Resources / Information
Takeaways
- A dedication to UI - simple, beautiful, useful. Accessing your health should feel as easy as ordering the things that negatively impact your health.
- People, not patients. This category stops at disease state + engagement level. Missing the opportunity to truly impact behavior change.
- Cultivating the power of cohorts (learning from, motivated by). Health is universal, but what success is, is highly relative.
Speakers
- Jacqueline Lovelock, Managing Director, Healthcare, R/GA
- Colleen Miller, Creative Director, Experience Design, R/GA
Organizer
Melanie Mahaffey, Executive Dir, Global Communications, R/GA
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