Women Building Culture First Food Brands

Description:

A conversation about the shifting demographics of the US consumer, and the buying habits of younger generations. In a time when cities are becoming more diverse, and those diverse citizens are looking for an authentic experience in the grocery store, women are stepping up to the plate to provide consumers with products tailored to their palates. We will discuss the hurdles that culture-first brands face when positioning their products in stores, and the pros and cons of the ‘ethnic’ aisle. Finally, we will look beyond the business and touch on the work these women are taking on out of the office to help their communities and create opportunities for those around them.