SXSW 2023

The New Actionists: Brands Driving Social Impact

Description:

The New Actionists is a discussion that will lead attendees through the dynamics of how brands are leveraging their own platforms, communities, data and technology to take stands and drive impact

Not five years ago, corporations stayed away from hot-button issues, encouraging employees to keep their politics at home. Today, more companies are compelled, even required, to pursue ESG platforms and take stands that matter to their employees, customers and mission. This discussion features organizational leaders who have had unique opportunities to pursue global-policy-shifting, triple-bottom-line outcomes, and even advocacy, as part and parcel of their day jobs.


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Takeaways

  1. How does one build Impact into their deliverables and get leadership to align with and support stakeholders?
  2. How can big organizations move quickly in the face of current events?
  3. How can small teams get the buy-in of senior management and partner with amplifiers of their causes?

Speakers

  • Bart Myers, Founder and CEO, Countable
  • Corley Kenna, Head of Communications and Policy, Patagonia
  • Rob Jekielek, Managing Director, The Harris Poll
  • Jennifer Warren, VP, Global Brand Marketing, Indeed

Organizer

Lana McGilvray, Founder and CEO, Purpose North America


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Civic Engagement
  • Track 2
  • Level: Intermediate


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