SXSW 2023
Queer-Forward Brands and Safe-Spaces with Food/Bev
Description:
Consumer products are the new external signifier - tools we use daily to tell our stories & signal our values. Many places, including Texas, have unjust policies & discriminatory laws targeting LGBTQAI+ people, families, communities & businesses. In a new city, job, school or while traveling, it's difficult to know who will respect you or your children, as People, or who you could turn to if an ally is needed. Food & Bev brands hold a unique power to not only provide representation in their marketing, advertising & communications, but also in the actual products that consumers use. Seeing a Queer-forward brand at school, work or a party tells a person they'll be welcome, or let's a parent know their child is safe. Join us to explore this idea & meet founders creating Safe Spaces with CPGs.
Related Media
Takeaways
- What are Food & Bev brands doing to create products that everyone will love, while also being visibly and unapologetically L.G.B.T.Q.I.A.+ forward?
- Products we purchase and use publicly create public statements; how can we use this to signal inclusive values and spaces to someone needing an ally?
- In many ways, L.G.B.T.Q.I.A.+ founders are under-represented, under-funded and systemically excluded from traditional capital; how can we change this?
Speakers
- Andrea Hernández, Founder, Snaxshot
- Hans Schrei, Co-Founder, Wunderkeks
- Gefen Skolnick, Founder, Couplet Coffee
- Anthony Sobotik, Co-Founder, Lick Honest Ice Creams
Organizer
Robert Allen, Executive Director, Little Herds
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