SXSW 2023
Microsoft: Understanding Gen Z & The World of Work
Description:
Generation Z is challenging everything: from societal norms to social media usage and consumption. But what about the professional landscape? What do they want from their careers? To understand a generation that is so modern and dynamic, we looked where they engage most and leveraged their high presence on social media. We analysed their conversations about career paths and professional lives to unlock their “Audience Truths”. By tapping into the power of Social Intelligence and using advanced language analytics, we were able to discover Gen Z’s needs and pain points in the world of work. These are key for building an emotional connection between Gen Z and Microsoft. Join our session to understand Gen Z and how they are transforming the future of the workforce.
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Takeaways
- Gain a deep understanding of what truly matters to Generation Z in the context of the professional world and how they define success.
- Learn how we used language analytics to understand the needs, emotions, concerns and challenges in the world of work post pandemic.
- Understand how to prepare for this generation as they enter the workforce to future-proof your business amidst the ‘Great Reshuffle’.
Speakers
- Bernard Brenner, Senior Director, Microsoft
- Jasmin Fischer, SVP Research and Insights, SHARE Creative
Organizer
Milly Liechti, Marketing Manager, Share Creative
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