SXSW 2023

Hyperlocal Storytelling For Impact and Engagement


Content is distributed on a global level, but is digested locally. As television networks, brands, content creators, artists, filmmakers, small business owners, and the like are striving to make a name for themselves in the evolving social and storytelling worlds -- this panel is challenging you to redefine "success." What if your storytelling could lead to policy change, civic engagement, tourism boosts, etc. for your town or city? How can visual storytelling and social media enhance your community and grow the areas outside of "major markets"? The team at DWTN Media has grown engagement for one of America's fastest growing towns: Bentonville, Arkansas through their storytelling techniques and hyperlocal approach. And New Orleans based PERK Social Media team creates with an impact.

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  1. Finding and producing stories that engage your local community (as well as finding and collaborating with a community)
  2. Measuring your impact: metrics beyond views, clicks, and likes. Understanding inclusive distribution and communication
  3. Creating socials with an impact.



Brooke Bierhaus, Visual Storyteller and On-Camera Host, DWTN Now

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Civic Engagement
  • Track 2
  • Level: Beginner

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