SXSW 2023
Flower Power Meet Up
Description:
Do you know why grocery stores sell fresh flowers? Because we experience flowers – the beauty, the freshness, and the fragrance wake up our senses, improves our moods and makes us excited to shop. But it doesn’t stop there. There are studies that support that floral makes people heal faster when they’re ill. The benefits of floral is not just a feeling – it’s science. Flower Power is real.
At this meet up we’ll take the flowers beyond the pots and vases teaching everyone how to unleash the full power of floral. Learn how to make arrangements, create a flower crown or add blossoms into your beard. All are welcome to celebrate the joy of fresh.
Other Resources / Information
Takeaways
Speakers
- Lauren Scott, Chief Strategy Officer, International Fresh Produce (IFPA)
Organizer
Eboni Wall, VP, Strategy & Innovation, International Fresh Produce Association
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