SXSW 2023

Shutterwhat? The World's Largest Content Platform

Description:

Everyone knows Shutterstock as a stock imagery provider. But over the past few years, and under the radar, it’s become so much more. Through acquisitions and the influx of new talent, Shutterstock reinvented itself as the platform for creators across imagery, editorial, video, music, and 3D. Wall Street “got” it, but the marketers they sought as clients wouldn’t budge. In this presentation, Shutterstock CMO Jason McClelland and VP of Brand Marketing Skip Wilson will share lessons learned from their journey to shift brand perception, which took them to Cannes, Cincinnati and even to the Metaverse.

Related Media

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Takeaways

  1. Trends in marketing and where the future is headed with content
  2. How AI can guarantee campaign success every time through optimizing content selection
  3. The keys to success for companies to undergo a brand transformation efficiently

Speakers

  • Jason McClelland, CMO and Head of Customer Care, Shutterstock
  • Christopher "Skip" Wilson, VP of Brand Marketing, Shutterstock

Organizer

Leah Fullalove, Account Director, MWW

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner
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