SXSW 2023

How the Creator Economy is Diversifying Gaming


The creator economy is diversifying power, influence, and opportunities within the gaming industry. Thanks to new platforms and technologies, communities that have been traditionally marginalized in gaming are finding their voices.

This diverse panel will discuss ways in which the creator economy is achieving this: from new safe and welcoming spaces to publish gaming content, to booming adoption of gaming in emerging markets, equity-free VC alternatives for smaller games developers, and the rise of micro-influencers with niche, more dedicated follower bases. It is only thanks to technology that even more people from diverse backgrounds can make a living off their gaming hobbies.

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  1. The creator economy is giving a voice to often underrepresented communities within gaming.
  2. Gaming is finally starting to throw off its reputation as a white, male industry.
  3. Technology underpins the creator economy in gaming, allowing anyone to monetise their hobbies.


  • Elle Dwight, President & CEO, Role
  • Olya Caliujnaia, Co-founder & CEO at Sanlo, Sanlo
  • Cordel Robbin-Coker, Co-Founder, CEO at Carry1st, Carry1st
  • Robin Åström, Founder & CEO, WeHype


Alexandra Lloyd, Account Executive, Nara Communications

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Games & Entertainment
  • Track 2
  • Level: Intermediate

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