SXSW 2023
Hybrid Approaches to the Future of Protein
Description:
A conversation about the future of protein consumption and how the hybrid approach to production will decrease food scarcity and improve the industry's environmental footprint. We will look at the advent of plant-based proteins and consumer willingness to transition while also digging into the challenges that entrepreneurs face getting their products to price parity with traditional animal proteins. Finally, we will address efforts to transition the livestock industry into regenerative practices and the impact that operational shifts and dropping consumer demand will have on generational farms and ranches.
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Takeaways
- An understanding of the process to create some of the most common alternative proteins & the certifications to get them on the shelf.
- Insight into traditional livestock farms' strategies to adapt to the new realities imposed by climate change.
- Why making ethical decisions when purchasing protein is more expensive, and the steps that will be required to gain price parity.
Speakers
- Shayna Harris, General Partner, Supply Change Capital
- Christian Ebersol, CEO, 99 Counties
- Chloe Sorvino, Staff Writer, Forbes
- Anne Palermo, CEO, Aqua Cultured Foods
Organizer
Shayna Harris, General Partner, Supply Change Capital Fund
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