SXSW EDU 2023
Micro Storytelling for Short Attention Span
With TikTok, Reels and YouTube Shorts dominating social media, it's clear that everyone's attention span is getting shorter by the day. In this talk, I'm going to break down what micro-storytelling is, how to structure a micro-story, and the key ingredients required to go viral.
Other Resources / Information
- To learn how social media algorithms are changing and why micro-storytelling is the key to success.
- To learn the 3 part story structure required to go viral and how to adapt it for your niche and content format.
- To learn how to come up with content ideas with examples from multiple format and niche.
- Sun Yi, Creative Director, Night Owls
Sun Yi, Founder/Creative Director, Night Owls
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