SXSW 2023

Bringing the Masses to Web3


As RECUR’s Co-Founder and Co-CEO, Zach Bruch is a crypto industry expert who helped pioneer the markets at an early age and brought corporations such as Paramount and Sanrio into the NFT space. In this session, Bruch will join executives from RECUR’s partners such as Paramount and Sanrio to discuss what it’s like to bring established brands into a new unknown space and how to succeed. For example, how Paramount’s Nickelodeon NFT experience Powered by RECUR, surpassed projects such as Bored Ape Yacht Club and CryptoPunks to rise to the #1 trending collection on OpenSea. Bruch will also discuss the future of the NFT market and the infrastructure needed for mass institutional adoption.

Other Resources / Information


  1. How brands can successfully enter Web3 in a way that’s authentic to both the brand and Web3
  2. The future evolution of the NFT ecosystem and how to bridge Web2 to Web3
  3. The changes we need to make in order to gain mass adoption of NFTs and bring more established brands into Web3


  • Zach Bruch, Co-Founder and CEO, RECUR


Sarah Pressler, Communications / Public Relations, ABMC

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Culture
  • Track 2
  • Level: Advanced

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