SXSW 2023

Younger Generations Want Brands Curated For Them

Description:

Consumers are king when it comes to retail, and today, consumers are selective, purpose-driven, and want the businesses they purchase from to align with their personal beliefs and reflect who they are as individuals. Join founders as they discuss both the challenges and necessary ingredients to building curated-brand experiences and services that tap into individualism and culture today, while still maintaining full authenticity.

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Takeaways

  1. How to build a purpose-driven consumer brand that not only aligns with a founder's personal beliefs, but that of the evolving consumer too.
  2. How entrepreneurs can build long-term value creation by developing meaningful connections with consumers.
  3. Why some of the most successful businesses have come from entrepreneurs who have developed products/services tailored to their own needs.

Speakers

Organizer

Oluwatona Campbell, Account Coordinator, BerlinRosen

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startups
  • Track 2
  • Level: Beginner
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