SXSW 2023
Social Issues Gain Voice at Point of Purchase
Description:
82% of shoppers want a brand’s values to align with their own.
Unafraid to disrupt the status quo and make lifestyle changes to fight for a better world, young consumers recognize the power of voting with their dollars. Eager to take action themselves, they expect brands to speak, act and educate on social and political issues they care about. As such, companies are adapting to meet those needs and building a cult following in the process. Brands will be forced to evolve or die as Millennials and Gen-Z hold more of the purchasing power in years to come.
Hear how these brands are leaning into their values and standing out by empowering Millennials and Gen-Z consumers to lead a more values-aligned lifestyle.
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Takeaways
- How do you stay connected with what your core consumer wants from you?
- How do you lead authentically while highlighting what makes your brand different to catalyze a cult following?
- How can social media and in-person events drive brand love, cultivate community and inspire social action?
Speakers
- Julia Collins, Founder, Moonshot
- Noah Schnapp, Founder and Chief Snacking Officer, TBH
- Megan Wood, Executive Editor, Shopping at TMB, Trusted Media Brands
- Nadya Okamoto, CEO and Co-founder, August
Organizer
Rachel Stoczko, Communications Lead, Planet FWD
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