SXSW 2023

Museum Trends in the Era of Distraction

Description:

Museums are changing as part of a world in transition. In an era of distractions and digital overload, what makes museums attractive ? Why do some people visit museums frequently, while others are not interested in them at all? What behaviors and trends should be considered by managers and curators of museums and cultural centers? These questions led to a research project in Brazil conducted with hundreds of visitors and non-visitors of museums, and several institutions. This session will present the results of this project as a trends report on the future of museums—the new Museum Report—and will also share how these insights led to foster innovation in the Musehum_Communications and Humanities Museum.


Related Media

Additional Supporting Materials


Takeaways

  1. Check out the Museum Report with data and research insights delivered by Oi Futuro & Consumoteca made by tracking consumer behaviour
  2. Get to know the latest cultural and technological trends in the museum landscape
  3. Get inspired by the Musehum-Communications and Humanities Museum work in the intersection of Arts, Science & Technology

Speakers


Organizer

Ana Helena Salgado, Plannig Executive Manager, Oi Futuro


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Culture
  • Track 2
  • Level: Beginner


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