SXSW 2023
Pride365: Uniting Queer Creators with Brands
Description:
Many LGBTQ+ artists only see interest and support from brands during Pride month. With its Pride365 platform, an original initiative with ready-made opportunities for brands to support queer artists year-round, creative agency and cultural creators studio Young Hero is working to change this. This panel will feature Young Hero co-founder and president Roberto Max Salas as well as three very different queer creators – Baby Yors, Lex Barberio and Jacques Agbobly – who’ll each share their unique experiences of working with brands and finding new opportunities via the Pride365 platform. In addition to passing the mic to these artists and amplifying their stories, the panel will bring awareness to how brands can use sponsorship dollars to elevate LGBTQ+ artists every day of the year.
Related Media
Other Resources / Information
Takeaways
- Supporting LGBTQ+ creators beyond June is a huge opportunity for brands to break through the Pride noise and work with artists who help define culture
- Sponsor more than the rainbow: Supporting LGBTQ+ artists and their creativity doesn’t require a calling card or a bumper sticker
- Each creator on the panel will share their experience with Pride 365, their upcoming projects and their unique POV on how brands can best support them
Speakers
- Roberto Max Salas, Co-Founder, President, Young Hero
- Baby Yors, CEO, Eleven Three, LLC
- Lex Barberio, Associate Creative Director, R/GA
- Jacques Agbobly, Founder, Black Boy Knits
Organizer
Kurt Osenlund, Creative Director & Account Supervisor, Mark Allen & Co.
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments