Athletes & NFTs: Born for This

Description:

Athletes want to leverage their number one form of short-term capital: their name, image, and likeness. NFTs are about to change that into IP. Welcome to the new era of NIL and how athletes, especially student-athletes, can now create, sell, track, and control their own products, unique IP, and even avatars to monetize, engage with fans, and build community. Never before have athletes had such authority over their own brand. In this session, hear how NFTs are poised to reshape the sports landscape and create a new ecosystem of digital products that will benefit all sports industry stakeholders, especially the athletes themselves.