SXSW 2023

Metaverse-As-A-Service is the Foundation of Web3


Metaverses are not one-size-fits-all. As early adopters begin to shape the metaverse, they must enable users to begin building their own in order to retain engagement. Metaverse-as-a-service (MaaS) is a service model where brands can define their spaces to be whatever they want them to be. A MaaS platform enables others to create digital locations that fit the unique needs of each of its users, whatever that may look like. For the metaverse to become the basis of the next internet, MaaS must be adopted to pave the way for the next generation of the digital ecosystem.

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  1. Mass adoption of the metaverse can only happen when MaaS enables users other than crypto natives to start creating their own metaverses.
  2. Blockchains must work together and build with interoperability in mind to enable this next era of the internet.
  3. Education and awareness for industries beyond crypto is the next step in the transition from Web2 to Web3.


  • Sandra Helou, Head of Metaverse and NFTs, Zilliqa


Sandra Helou, Head Of Metaverse And Nfts, Zilliqa

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: XR
  • Track 2
  • Level: Intermediate

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