For the People: Connecting Culture and Brand

Description:

Today, it is not enough for brands just to have a good product—modern consumers invest in brands they can trust. When brands aren’t afraid to be their authentic selves and embrace the changes going on around them, they are more likely to connect with customers on a deeper level and develop loyalty. Join The Craftsman Agency and Youth To The People to learn how authenticity is critical to building brand trust, and methods to apply culture and cause to inform branding. They will highlight best practices to guide customers to keep coming back for more, share use cases for building customer loyalty, and dive into how to build an impact by staying honest to your brand and customers.