SXSW 2023

Branding in the Metaverse and Beyond

Description:

Whether the metaverse excites, worries or confuses you, you can’t deny that it’s here – and growing. Fortune 500 companies are already investing in this 3D world, seeing it as another platform where they can create, buy and sell goods including cars, NFTs and real estate. But just because a company’s product may not exactly translate to the metaverse doesn’t mean opportunities don’t exist. Join us to discover the endless ways brands can promote their products and services in a virtual world, from interactive experiences like concerts and factory tours to branded signage. Panelists will discuss how the metaverse can help bolster your brand strategy, the most important aspects to consider and best practices for getting involved in this digital universe.


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Takeaways

  1. Discover what the metaverse and other emerging marketing technologies and platforms have to offer in terms of branding and marketing opportunities.
  2. Learn how to leverage these new platforms to boost brand awareness and attract entirely new customer groups
  3. Understand what you need to be aware of in exploring metaverse opportunities and getting involved in the space

Speakers


Organizer

Alanna Zavoico, Conferences & Events Manager, Mattio Communications


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate


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