SXSW 2023

How Peer-to-Peer Tech Can Democratize Music


While popular music streaming services were designed to increase listeners’ access to a growing music catalog, the broader availability of content comes at the financial expense of artists - especially independent creators. Despite efforts to expand benefits to artists whose music is featured at minimal cost to listeners, streaming companies have historically prioritized major labels over independent musicians whose content is critical in driving subscriptions.

With the growing popularity of blockchain as fundamental tech infrastructure, there is more opportunity than ever for fans and artists to connect beyond traditional listening methods. This includes opportunities to generate diverse and affordable content that doesn’t leave the creators underpaid by major streaming services

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  1. Today’s music streaming model limits revenue potential for independent artists. One major streaming service requires 250 streams for $1 in revenue.
  2. There is a growing opportunity for artists to expand and monetize their creative capabilities, such as through audio-minted NFTs.
  3. Blockchain’s ability to store, verify, and authenticate data will play a critical role in making these opportunities available to creators.



Martin Coxall, Marketing Director, BSV Blockchain Association

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Intermediate

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