SXSW 2023
XR: The Love Child of Rock n' Roll & Tech
Description:
Live music, and performance is the bedrock of any artist – performing their craft to fans is what it’s all about.
As fans, they want the best experience their money can buy - whether with their cherished ticket in a stadium, through to fans who couldn’t get one, yet want their fix of seeing their favourite artists.
Enter xR Technology!
xR tech has the power to add value at many levels in the live music production process – for those lucky ticket holders in the stadium, chances are they’ll be watching most of the event on IMAG screens – not always the most compelling, xR can enhance their view.
To those ticketless fans, xR tech opens literal new immersive worlds, where they’re no longer on the outside, getting them from their front room to the front row.
Other Resources / Information
Takeaways
- How xR enhances the connection between artists and their audience, increases their brand equity, and creates new revenue streams.
- Learn how to be up to date with the latest tech to create the best audience experiences to elevate your reputation to get more gigs.
- Music is rife for disruption with xR technology. Debate from a established artist, a breakthrough musician, xR specialist, and production manager.
Speakers
- Robin Cramp, Business Development Manager, Production Park
Organizer
Robin Cramp, Business Development Manager, Production Park
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