What Has AI To Do With Inclusive Content?

Description:

Synopsis: In a culture of heightened awareness, brands need tools to gain control over the flood of content they’re creating. Discrete audiences demand individualised experiences that recognise their unique identities and meet their heightened expectations. Brands that misfire not only risk losing brand equity in minority markets, but also risk damaging their perceptions with all audiences. When a brand faces public shaming for greenwashing, whitewashing or patronising marginalised groups, its reputation is impacted in ways that can challenge recovery for a long time. This puts a spotlight on the challenge of content governance and quality management at scale. Frankly, it’s becoming impossible to manage. But help is at hand.
In this session, you’ll learn about a new tool, powered by AI,