SXSW 2023
How Brands Can Re-Write The Future
Description:
In 2022, a university, a creative agency and a filmmaker created The Endangered Generation?, a documentary that asked a simple question: what must humanity do to change the future? In this SXSW panel, they’ll discuss what they learned, and what it means for brands and businesses in a new era of marketing. Sharing clips from the documentary, they’ll unpack insights from scientists, artists, Indigenous Australians, engineers, journalists, and South American villagers who are tackling the biggest challenges humanity has ever faced, and how brands can use these learnings to create meaningful work, reassign marketplace value, and play their role in rewriting the future.
Related Media
Takeaways
- Principles to rethink marketplace value by better understanding what the next generation needs from a brand.
- How creativity plays a role in a brand’s transformation, and how it can inspire the change the world needs right now.
- Tools for how brands can listen better. Asking the right people the right questions will result in powerful work with cultural value.
Speakers
- Fabian Marrone, Chief Marketing Officer, Monash University
- Debbi VanDeven, Global Chief Creative Officer, VMLY&R
- Celeste Geer, Director, Celest Geer Films
Organizer
Zac Kraemer, New Business & Marketing Specialist, Aunz, VMLY&R
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments