SXSW 2023

Putting Creators First in the Music Industry

Description:

The recorded music industry is estimated to be worth $45B by 2030, but old-fashioned rights structures prevent many music creators from making a living in music. How can this industry become more creator-centric? When will it become fit for the digital age? A more achievable revenue stream and digital rights model for artists exists, and it’s empowering artists to use their talent in the studio without relying on a need to create “the next big hit” to pay the bills. In this session, artists and music industry leaders will explore a process to help up-and-coming producers and artists grow their fanbases without having to tour the world or go viral—a new approach to streaming revenue empowers artists, simplifies the antiquated royalties process, and truly puts creators first.


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Takeaways

  1. Discover how a new digital rights model ensures that artists are rightfully paid and enables them to keep doing what they love: creating music.
  2. See how this digital rights model has created a new way for music creators to get discovered by finding and adding music to creator content.
  3. Hear other music creator case studies, including Ooyy, who has racked up 9B+ views on YouTube between 500K+ videos and 35M+ streams on Spotify alone.

Speakers


Organizer

Katrina Cameron, Senior Associate, cred


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Beginner


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