Foundational Learnings of CPG as a Cannabis Brand

Description:

As cannabis goes mainstream, the brands that build strong CPG foundations will have the most staying power in the race to the shelf and building consumer loyalty. With no two states operating the same, there are nuances to observe when taking a cannabis product to market and ultimately having your brand stand out to the consumer. Developing a unique brand proposition that considers market trends, competition, and pricing models will launch your brand into expansion. Cannabis brands that successfully leverage traditional CPG models will enjoy a head start when expanding into new states. Learn the benefits and drawbacks of entering emerging and mature cannabis markets as a CPG brand and the marketing strategies needed to educate and engage a new community of consumers, retailers & budtenders