SXSW 2023
Building Multi-Platform Franchises in Web3
Description:
Spiderman was a comic, Star Wars was a movie, League of Legends was a video game. Today, all three are iconic multimedia franchises. Now we enter Web3 – one of the most transformative technologies of our era. From art, tokens, and NFTs to games, play to mint, play and earn, and more, Web3 is revolutionizing the way consumers engage with (and own) content. This panel will dissect how to build worlds, fandoms, and lore in Web3, how blockchain technology, NFTs, and cryptocurrencies are opening the doors to developing IP with built-in fan communities, and how Web3 will allow us to create across multiple media categories while focusing on elevating the standards of customer experience and shared ownership.
Additional Supporting Materials
Takeaways
- How NFTs be a bridge between gaming IP and narrative content productions.
- How Web3, gaming and content intersect.
- The power of Web3 to build communities and provide ownership to its members.
Speakers
- Jason Maestas, VP of Community & Marketing, Metatheory
- Bernie Su, Chief Content Officer, Metatheory
- Calista Wu, Founder, Cali Star Entertainment
- Alex Cotraviwat, Founder / CEO, Angry Ape Army
Organizer
Ali Smith, Account Executive, MPRM Communications
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