SXSW EDU 2023
Navigating the Current Political Climate
Description:
Business leaders today face many challenges, including consumer and employee demands to respond to the headlines and today’s polarized political environment. We’ll share tools and case studies used by top crisis communication experts and hear from a diverse group of speakers. The workshop will introduce the origins of our political discontent and conclude with non-partisan actions businesses and individuals can take to address partisan discord and promote a strong democracy.
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Takeaways
- The origins of our political discontent and polarization. How America got here, what democracy looks like worldwide, and its impacts.
- Provide business leaders with internal and external messaging to address political conflict, as a strong democracy is linked to a thriving economy.
- A framework and action items for leaders to avoid partisan issues. Promote activities and toolkits for civic health, such as voter education.
Speakers
- Marjorie Clifton, Chief Communications Officer, Leadership Now Project
- Rawi Abdelal, Herbert F. Johnson Professor of International Management at Harvard Business School and the Emma Bloomberg Co-Chair of the Bloomberg Harvard City Leadership Initiative, Harvard Business School
- Katherine Cousins, President, Sperry (plus Keds & PRO-Keds)
Organizer
Marjorie Clifton, Chief Communications Officer, Leadership Now Project
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