SXSW 2023

Athlete/Stoner: Pros Pushing for Cannabis Reform

Description:

With more athletes coming forward about their personal cannabis consumption and the science evolving on how cannabis impacts performance, sports organizations are revising rules around using the plant. But how can athletes and their personal stories be leveraged to change public perceptions about sports and cannabis and even impact change in more broad policies and laws? Hear these celebrated athletes open about their cannabis use both personally and professionally. They’ll talk about how they benefit from the plant and their journey to becoming an advocate. They’ll delve into the history of sports and cannabis use, and talk about how they hope to spark change, not just in the rules of major sports bodies, but in the overall stigma among athletes, weekend warriors and spectators alike.


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Takeaways

  1. Gain awareness of how cannabis compared to other banned drugs impacts athlete’s performance, wellness and recovery
  2. Understand how brands are leveraging athletes and their cannabis use to change perceptions around cannabis among general populations
  3. Explore how athletes’ stories can affect larger change in policies and rules surrounding cannabis and sports participation

Speakers


Organizer

Gina Larson, Creative Director, Mattio Communications


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Intermediate


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